Issue 68 : Writing Flawless Sales Pages (Part 1)
Today I am going to talk about how you can write a perfect sales page that can turn a dead campaign into a money tree!
A lot of people believe that they are not good enough writers to have their text viewed by others on the internet, so they end up hiring freelance writers to write for them. I am almost certain that anyone with the strategic writing elements that I am going to give can be successful and make great affiliate commissions!
Before you can start writing your pitch there are a few things you are going to have to do. Remember that we are trying to generate the best possible combinations to make sales (so if you think that the product or service you are trying to sell is useless, then switch to something that people actually need/want). There is no point selling golf balls or light bulbs on the internet because people can buy them easily at a store. You want to try and sell something that may not be available in stores. Even better, you might want to sell them **secret** information. Just by labeling the information as a secret people will be curious as to why it needs to be secret. You can sell a product with this notion alone!
So you really have to select a product that you know people will buy! I remember when I first researched Internet Marketing I fell into a lot of the traps that were set up for me and I bought dozens of programs that promised wealth! Not only did they promise money, but they promised me a lifestyle and I couldn’t turn it down. If I was looking to choose a product for an affiliate campaign I would definitely think my chances were better with a product that even I was convinced into purchasing!
After you have chosen the product that will be the main object of your affiliate earnings, what you can do is register to affiliate programs of a couple competitors for similar products. The reason I think you should do that is because you can come up with a very logical campaign! If you are using Google AdWords to advertise your affiliate products/services then you can set up a system that can completely change the way you view affiliate marketing. The idea is that you can use multiple ads to achieve one goal. This may cost more because you will be running many ads simultaneously, but because you will be taking up a few spaces (hopefully on the top page of ads for those keywords) you will likely drown out the competition to a lower spot.
You can also write short reviews about all these products/services on a blog or review page. The benefit is that you can generally point them to the one that you want to go by giving it a better review and a better rating, and since you have affiliate links to the competitors at least you can still make some commissions if they don’t take your advice with the reviews. That is what they call “playing it safe”.
Finally when you are about to get ready to write your sales page you will need to do one last thing. Research.
Whenever you are jumping into a new campaign, think of it as walking into unfamiliar territory. You have to start getting to know the terrain and as much as you can about this new area. If you are promoting a product similar to one you’ve promoted in the past then you can simply use the same methods or closely-related ones. If you are promoting a hosting/domain service then chances are you want to research all the big names in hosting to see who offers the best affiliate program. The second thing you will want to do is make sure that they provide quality service because if they don’t then your online reputation can crumble to bits. An unreliable hosting service promoted by a sneaky internet marketer is not likely to be a positive headline to read on a blog! Whatever you are trying to sell, you have to make sure that it offers something useful to your readers/surfers!
Once you’ve researched companies providing affiliate programs you will have to do a little more research. This time you will be looking into people who are promoting those programs and see what they are doing to be successful. Take down some notes, look around and see if there is something that can be improved and get ready to make some money!
Now you have all the information that you need to know before writing your sales page. In the next issue of the ‘ONE YEAR MILLIONAIRE‘ I am going to continue and break down each part of a sales page so you can take advantage of each step in a big way!
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June 4th, 2008 at 3:22 pm
Hi, I saw your comment on my blog. Nice website you have here
I will be back!
June 6th, 2008 at 3:49 pm
Jen: Thanks for the comment. I appreciate all the feedback from visitors.
June 25th, 2008 at 12:06 am
gold maple leafs
When I stated the internet is great for a passive income, the reason being is because a lot of things online is already being generated some how or another take for example affiliate marketing this can be a very powerful way to make money online and a …
July 8th, 2008 at 9:23 pm
Good content - thanks.
August 3rd, 2008 at 2:37 am
Great article. It is important to write coherently on topics that interest your site visitors, the affiliate links should just fit into the content incidentally for the greatest success.
August 18th, 2008 at 1:48 pm
Search engines love original and unique content rich websites, be it text, images, or videos, and visitors do too. Your goal in building your website should be to “over-deliver” on content and offer as much as you can. If you take care of this one aspect of building your online business, you’ll be amazed how well the SERPs (search engine results pages) will love your website and more than likely will list it at the top of the results pages.
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