Issue 79 : Choosing The Perfect Domain Name!

If you happen to be thinking about purchasing a new domain name for a product,service or personal blog then you might want to throw around a few ideas before you make your final decision. You probably already know by now that the best of the best Domain Names have already been scraped up a long time ago; however, you can still sometimes get lucky with the right combination.
When you are on the verge of registering a brand new domain then there are a few things that you should do to make sure that you are getting the most for your money and eventually make even more money online!
- Keywords
What Keywords do you want people to associate with your website?
Whenever I have taken the time to do research before buying a domain name I have noticed that Keyword selection is key SEO! In fact, after making a couple generic searches for ******(keyword) I have easily spotted ******.com or ******.org within the first page of search results. This is just an example and might not be true for 100% of keywords, but I have found it to be a good percentage of them and these are also in competitive niches! If you are concerned about receiving a lot of Organic Traffic to your domain then think about the keywords that you need to put in your domain name and brainstorm a few possibilities! - Domain Branding
Creating a Brand for your Domain isn’t just as simple as creating a Domain Name! You have to have the whole package to go along with it! This could include the design of the website, a motto or catch phrase and any other distinguishable element that you think could add to your domain! - Short & Sweet
Try to keep your Domain Name as short as possible! The reason you want to do this is that it will be easier to remember and easier for people to type into their browser when they want to go there! Also if you are doing offline marketing of any sort for your website then it is a lot easier to print a short Domain Name on a business card or on flyers. - Avoid Numbers/Special Characters
The reason you want to avoid numbers in a Domain Name is because it could cause confusion. Do people really know when to type “Six” or “6″? If they are a first time visitor I can see how a lot of people could end up confused and lost in the world wide web! The same thing goes for special characters like hyphens (-). They just add to the confusion in a simple task such as typing in a URL into your browser! - Intuitive Naming
When you name your domain you have to think about what other people will think when they read it. You want people to be able to find what they need once they click to your site. If you have a website domain named “oneyearmillionaire.net” and all the content is about “pet training” or “animal food” then you probably didn’t name your domain properly! On the other hand if you had “pettrain.com” or “animalfood.com” then it is probably exactly what the surfer is looking for! This goes for a good percentage of websites! There are others who put in a lot of work on branding to make sure that people know what to expect on their site, but why not just go for the alternatively cheap way… by writing it in your Domain Name!
So once you have looked over this list and made sure that your domain name is up to par.. you might want to check with a Domain Registrar if your Domain Name idea has already been taken… if not, then act fast! You can easily buy a Domain Name between $10-$20! Finally just make sure that your Domain Name is relevant to whatever you are going to be using it for and then get ready to start building!
In the next issue of the ‘ONE YEAR MILLIONAIRE‘ I am going to talk about Domain Flipping!
If you enjoyed this post, make sure you subscribe to my RSS feed!

July 1st, 2008 at 5:47 am
This is a very good subject you have taken up here.
Even though I have been in this business for a couple of years, its always nice to read other peoples opinion.
I think you also should write about another important issue.
That is Registrar who “steal” their customers search for available domains!
Try read these blogs about the issue, its not a rumor, its proven:
http://kevinboss.net/website-design/be-careful-when-checking-if-a-domain-is-available
http://blog.domaintools.com/2008/01/network-solutions-steals-domain-ideas-confirmed/
Because of that, I have now stopped using Network Solutions and GoDaddy as the sites where I search for avaliable domains, but also as the companies where I buy my domains. I dont want to support companies that does such amoral things.
Those two companies is on my blacklist now.
I have been recommended by a friend, that these following sites are reliable and secure:
1. www.77gb.net - $7.99 for .com
(.com is for those who wish to become a free reseller)
2. www.monikers.com - $10.49 for .com
This is just for your information. Just spreading my experience with others so they dont experience what I have. Spread the word.
Good luck and best regards,
July 28th, 2008 at 6:24 pm
Derren
You are sensible. Before receiving notice of your comments, I intended to apologize to all decent human beings for my writing out of turn. I don’t apologize for what I’ve said, only for having ruffled proverbial feathers
August 9th, 2008 at 5:07 pm
Definitely try to use a keyword in the domain name. It will increase your SEO ranking a little bit. On the other hand, using the keyword the wrong way in your domain name will make your site look cheap so be careful on how you implement it.