Issue 84 : Research and Testing!

Have you ever stumbled onto a brilliant offer that you wanted to promote using your Internet Marketing tactics and after a day or two with no results just decided to give up on it? If you answered yes… then you could have possibly missed the chance at earning a lot of money online! In fact, it is quite possible that with the time you wasted and money spent that you have been losing money this whole time!

This is what we know:

  • There are thousands of people purchasing products on the internet and probably half of them are products that people don’t even need.
  • You can sometimes get lucky and sell a product with a horrible landing or sales page.
  • What works today may not work tomorrow.
  • There is tons of Money to be made on the internet!

Now that we have the facts… what do we do with it?

If I know that I am promoting a product/service/offer that can convert into big money and I don’t see results within the first 24 hrs I don’t just start panicking! I try and decide why it isn’t working so well and then I work on it to optimize it for maximum profits.

There are 3 things that are standing in your way when it comes to Marketing Affiliate products. Here they are:

Impressions
This is how many people are seeing the ads that you set up to bring readers to the landing page/sales page. This is usually in form of a banner or possibly PPC (Pay Per Click) ads. The best way to get a lot of impressions is to increase your traffic if you are displaying banners on your website or to bid higher for PPC ads!

Clicks

Let’s say that you have thousands of impressions and almost no clicks. You obviously know that something is wrong in the way that the ad appears. If you are using a banner on your website then it could be the banner’s placement and look that cause the problem. If you are running a PPC Campaign then it could be the “Title/Headline“,”Body Text“, even the “Display URL“! Keep testing these out to see how they work!

Conversions (Sales/Leads)
If you have a high CTR (Click Through Rate) then you know it isn’t a problem with traffic and clicks but something that lies in your actual sales/landing page! Some products/offers are just known to convert and usually Affiliate Networks will tell you how well they convert so you know your best bets! Obviously this isn’t always the case and sometimes it just isn’t that easy! If you optimize your landing pages to perfection then you are bound to Make Money!

If I am spending $0.50 per click, promoting a product that I can make $20 per sale, and my conversion rate is 5%. Then that means I am actually only making $10 per sale. If the sales or landing page is really bad then that it still really great.. it is even greater because you know that if you improve the sales page you will get higher conversions and Make a lot More Money! Feel free to check out an older article written about “Writing Flawless Sales Pages”!

One thing to keep in mind is that the “Research and Testing” process can take a while. Don’t ever just give up after a day and say that an offer isn’t working well. You haven’t given it a chance to show you how much money it can make for you! Sometimes it will take weeks to even gather enough data and statistics to even be able to tell how well something will do.

You should always take the time to keep an eye on your offers and try not to be too quick to pull one off the table!

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3 Responses to “Issue 84 : Research and Testing!”

  1. Usable Internet Marketing Strategies Says:

    You are totally right, in this biz, more than any other patience is key, it can take some time, if you are looking for a get rich quick, then you will be disappointed. And testing, analysis and tweaking is crucial for success.
    Thanks,
    JR

  2. jj-momscashblog Says:

    Hi, I wanted to come over to check out your blog, I saw your name on my blog from awhile back. I am the new owner, so I did want to or am trying to check everyone out. Your post on Research and Testing I found to be right on, with the rising cost of food and gas we have to find a way to try and save money. I think there are many people who don’t even have enough in their savings acct. if in case there was a emergency need for the extra money. I.E. Lost of employment, health crisis, and anything else that one would need to beable to dip into the savings.

  3. AlexM Says:

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

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