Issue 97 : The Downside of Internet Marketing.

If you’ve kept up with all the issues of the One Year Millionaire you will notice that I tend to talk about all the positive things about Internet Marketing and Making Money Online; as well as all the limitless possibility, but what I am going to talk about today will be at the opposite of the spectrum.

Just like anything else in life there is a good side and a bad side. If you’ve learned about philoshophy and psychology you may know that the world is based primarily on balance. In a simplistic example with two elements, any shift in balance will upset the natural order of things. This is why there always has to be a perfect balance between good and bad, up and down, right and wrong. If you eradicate all evil in the world, then a stronger evil will come along and replace it.

In my eyes Internet Marketing made a very positive impact on my career and my life, but that doesn’t mean that it is all flowers and sunshine! I’ve already stressed that it isn’t for everyone, but those who want something badly enough will definitely succeed in this business. Even though there are many great things within the scope of Internet Marketing and Online Businesses, there will always be some negative factors that will force some people to doubt their choices.

Here are a few negative things to keep in mind:

  • 1. Difficulty
    Making money on the Internet is definitely not a walk in the park and this alone will drive possible Internet Marketers back to the reality of their day jobs. I have seen so many come and go in this business because they lacked either the commitment, time or investment to make it Big Online! While many money making structures have been time tested, it doesn’t mean that it is an automatic homerun. For example, positioning your AdSense ads a certain way has proved to help CTR (click through rate) and has made some people a lot of money, but it doesn’t necessarily mean it will work for you. Furthermore, making money online will vary from situation to situation and a small difference (such as niche, traffic, location, language, etc.) could have a huge affect on potential profits. The Internet Marketing game is a tough one to master, but once you get the hang of it you will do well!
  • 2. Investment
    When I talk about Investment I am not necessarily talking about money. You could invest time and effort into Online Marketing and find that you’ve lost a lot more time than you did money, and I know that sometimes losing a lot of time can be a lot worse than losing a lot of money. To succeed in this industry you obviously will need to spend a lot of time; especially in the beginning to get things rolling. The good part is that once you get it rolling it usually keeps rolling and won’t stop for a while! If you are willing to invest a lot of hours to start your Internet Marketing career then you are headed on the right path, all you need to do now is take the right information and put it to work!
  • 3. Competition
    When it comes to building websites for the sole purpose of monetizing them then it becomes tremendously difficult in certain niches/industries. This is because there is a lot of competition with publishers and advertisers alike. For example, if you are paying 20 cents per click to your website and someone else bids 30 cents then they will get more views than you. Eventually competition will heat up and the bid wars will bring the clicks to a price that not many can afford. Fighting for clicks or search engine placement is tough, but if you can find ways around it then you will be ahead of the pack. Just keep in mind that websites that have been online for a long time already will have a big advantage with the SERPS (search engine result page) and you will need to work on SEO (search engine optimization) to try and take the lead. If you manage to make money in a niche with a lot of competition then you are doing great!
  • 4. Stability/Uncertainty
    One of the main reasons that a lot of people will never go into Internet Marketing or they will give up early is because of the uncertainty that comes along with it. You may be able to quickly generate a good income from a website or many websites, but can you really fore-see the future? Life is always throwing surprises at you and it is very possible that one day you are making hundreds of dollars with your website and the next you may not ( ex. banned from google, loss of interest, etc). One way that a lot of Internet Marketers will beat this is by always staying up to date with the latest internet trends as well as current events. Knowing what is happening in the world around you will always give you the upper hand and give you time to plan your moves. If you find big news and you are the first to cover it then you can become an authority figure on whatever you are talking about. Either way; in life there are many uncertainties and there is really no way of knowing what you will face tomorrow or the day after. Don’t be afraid to take risks and follow what your instincts!

Now that you’ve heard about the downsides of Internet Marketing you have to decide whether this is the life for you, or whether you should do something else. If you are in it for the long hall then make sure that you are prepared for the unexpected and make the most out of your experience. There is so much money to be made online and if you read oneyearmillionaire.net you can tap into it!

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9 Responses to “Issue 97 : The Downside of Internet Marketing.”

  1. kouji Says:

    good points these. i especially like that you point out how difficult it can be, and how much of an investment of time and effort is required. there seem to be more blogs out there claiming that blogging’s a way to make more money without making too much of an effort. it’s good to get a reality check in the beginning, as opposed to several weeks or months down the road.

  2. oliviaharis Says:

    There are some challenges to promoting affiliate programs. I don ‘t want to mislead you and tell you that affiliate programs are the best way to make money on line There is a great profit opportunity available for anyone that wants to focus on promoting affiliate programs. I don ‘t want you to get a bad taste for affiliate programs because they are a great way to make money.
    ————————
    oliviaharis
    Internet Marketing

  3. jj-momscashblog Says:

    Hey KG,
    Thanks for a great post. It really touches on some of the facts that making money online is not an easy task. One can put up a blog but it doesn’t mean you will become a millionare (sorry lol) over night. Blogging takes a lot of work and perseverance almost every day! There’s too many ads and hype out there that leads some people to think that if you “blog they will come” not always true. Thanks for the reality check.

  4. Garrett Says:

    Great post. I really don’t know the downside of internet marketing. I learned a lot from your post, I saved it for future reference. Thanks for sharing such a lovely post with us. :)

  5. Daniel Says:

    Hi KG,

    That’s very good advice for newbies. Too many sites on the web make it sound so easy.

    End of the day, hard work is still an essential ingredient for success.

    cheers
    Daniel

  6. mastersofseo Says:

    I find that it’s better to get traffic first, get a steady source of a couple hundred visits a day, and then it’s easy to monitize your site. And you can get alot more money.

  7. Search Free Content Says:

    Nice article. Me facing same in Internet marketing. Here is lot of difficulty for newbies like me. Requires Investment. No stability.
    It goes up dow like as Sensex.

  8. Armen Shirvanian Says:

    It may not be as desired to point out some of the partial negatives to the procedure, but these bring about some of the actuality of the predicament. It keeps people thinking in a more reasonable fashion than to think that there is a high level of ease to the process.

  9. Jordans Says:

    Online marketing was much affordable a few years ago for the terms that I was going for (adwords). But now people bid real high and end up getting people who dont even buy, making me both waste and risk my money.

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